Businesses: Invest in sustainability, or get left behind10.02.20
Chief Innovation Officer
With only 55% of young people believing business is having a positive impact on society, organisations need to get out there and prove they are making a difference.
This is what I discussed in my latest article for HR Zone – while we all know there is a growing movement of social consciousness in the workplace, the urgency with which employers must adapt is being ignored.
Consumers and employees alike are looking for kinder, greener and more self-aware organisations to support, and those businesses who don’t keep up will inevitably lose out on talent and profit.
Attitudes are changing quickly
- 73% of global consumers are willing to spend more on a product that comes from a sustainable brand
- 81% of young people expect companies to make a public commitment to CSR
But it’s not long just customers who are boycotting brands which go against their values – from pensions and employee investment schemes that go against employee beliefs, to global walkouts and protests in the world of tech giants, employees are increasingly engaging in employee activism.
- 40% of employees have chosen a job because of sustainability
- 70% of young people are more likely to work at a company with a strong environmental agenda
- 50% of employees say they have spoken out against their employer
- 75% of employees would take a pay cut to work for a socially responsible company
Today, there are currently more jobs in the UK than there are skilled people to fill them. It has never been harder for employers to attract, retain and engage their employees. Society has never been more aware of the climate crisis and economic change; equality and sustainability is at the top of everybody’s list.
2020 is the year employers from every industry will start to embed social responsibility into their brand, as organisations find it increasingly difficult to survive in a world where people want to make a difference.
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Gethin is an award-winning psychologist who has been helping some of the world’s largest organisations to improve their employee experience and wellbeing for more than two decades. The last 11 years have been spent working as part of the senior leadership team at Benefex where Gethin leads thought leadership as Chief Innovation Officer.
As a frequent writer and speaker on employee experience and employee wellbeing, Gethin has been featured in Forbes, The Guardian, The Sun, The Huffington Post and The Financial Times as well as all major HR, Reward and Pensions publications. Gethin has been listed as one of the world’s top 101 Global Employee Experience Influencers for the last two years running, is listed on the Employee Engagement Powerlist, is one of LinkedIn’s top global contributors and an Inspiring Leader 2021. Gethin is also a regular keynote speaker, ex-Chair of Wellbeing at the UK Government-backed Engage for Success and a Fellow at the RSA.
In 2018, Gethin published his first book - the HR bestseller ‘A World of Good: Lessons From Around the World in Improving the Employee Experience’, which has gone on to inspire HR and Reward teams at some of the world’s best known brands. In early 2022, Gethin co-authored his second book ‘Das Menschliche Büro - The Human(e) Office’ a collaboration between leading academics and workplace professionals from across Europe. In October 2022, Gethin published his “third” book ‘A Work In Progress: Unlocking Wellbeing to Create More Sustainable and Resilient Organisations’ which also became an immediate bestseller.