Segmenting and personalising communications
How Communications Manager can make your message resonate
Bringing consumer techniques into the workplace
Consumer brands tend to be fantastic at personalising their communications. They make recommendations based on your purchases, in their advertisements they surface only the products that you’d be interested in, and they usually make sure not to overcrowd your inbox with product ads that won’t resonate with you. So, why should your employee benefits communications be any different?
Our report, Segmenting and personalising communications, outlines the key considerations you need to make when delivering communications to a wide employee base. Whether you’ve got employees in three offices, three countries, or three continents, you can use Benefex’s Communications Manager to showcase your reward brand and send creative, relevant, personal emails that help you get the most out of your benefits scheme.